FISA Project Rollout Infrastructure
End-to-end release infrastructure for a coordinated music rollout: custom domain and DNS setup, SPF / DKIM / DMARC security hardening, and an automated pipeline that delivers personalized emails to every subscriber at launch without manual intervention.
The FISA Project required end-to-end release infrastructure for a coordinated music rollout: a public-facing landing site for signups, a domain and DNS setup routing both web traffic and email through a single custom domain, and an automated pipeline that delivers personalized emails to every subscriber at rollout time — no manual intervention required.
- Custom domain with A, MX, and subdomain records routing web and email through a single domain
- SPF, DKIM, and DMARC configured to harden the domain and maximize deliverability
- Automated email pipeline triggered on signup — no manual sends at launch
- Separate email addresses for public contact, transactional sends, and internal routing
- Mass update system designed to reach the full subscriber list without triggering spam filters
- Landing site built in React + Astro, deployed and served through the same domain infrastructure
Cloudflare DNS routes both web traffic and transactional email through a single custom domain using coexisting A, CNAME, and MX records. The React + Astro landing site captures signups, which trigger an automated email pipeline via webhook. SPF, DKIM, and DMARC TXT records authenticate outbound sends and protect the domain against spoofing — a prerequisite for inbox placement on a new domain with no prior reputation.
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